The Client Brief

UK Consumer Links were approached by Company X to run an outbound sales campaign for
their domestic Gas and Electric business. Company X are a supplier and not a broker of UK
Gas and Electric, they have a very simple set of tariffs and wanted our Agents to complete the full sale and energy switch. Company X supplied their own data (UK Homeowner Data), a dialler and their own web portal for full energy switches.

However, we worked together to develop the scripting, criteria and objection handling training.

Company X wanted our Agents to complete the full energy switch for both Gas & Electricity. They set a
target of a minimum 2 switches per Agent per Day.

The Desired Output

Company X wanted to achieve a consistent flow of energy sales to increase their market share and client base.

Additionally, the campaign was designed to increase their brand awareness and online review scores.

A glide-path was created and agreed between Company X and ourselves. This detailed the improvements expected each week during the initial 3 months.

The Actual Output

The Campaign started with its challenges as the Agents got to grips with the types of objections completing a full energy sale presents. After a couple of weeks, the numbers started to fall in line with expectations and now Company X have a team of Agents producing the results they want.

This has allowed Company X to substantially grow their customer base and their UK Customer Service operation.

Below is an overview of the campaign metrics:

Summary 

The campaign is going very well and commercially it is giving Company X the energy switches and sales they wanted to achieve.

The client is looking to grow their team by another 10 during the coming Months to increase the output.

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