Outsourced Market Research Services
Our UK-managed teams gather and analyse the data you need to make smarter decisions, faster without the overheads of building an internal team.
Market Research That Delivers Real Business Insight
The value of market research lies in what it helps you do next. That’s why our outsourced research services are built to deliver more than just data, we provide clear, actionable insight that supports stronger decisions across sales, marketing, product and strategy. Whether you’re testing a new idea, analysing your competitors or trying to understand shifting customer behaviour, we give you access to reliable research expertise without the cost or time pressure of managing it in-house.
All research is conducted by trained professionals and overseen by UK-based account managers, ensuring accuracy, accountability and alignment with your business goals. From one-off projects to ongoing support, we help you uncover the intelligence you need to move forward with confidence.
Outsource Your Market Research Today!
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What Is Outsourced Market Research?
Outsourced market research is when a business works with an external partner to plan, conduct, and analyse research activities without using in-house teams. This can include surveys, interviews, competitor analysis, customer feedback collection, and data reporting. Instead of hiring additional staff or stretching internal capacity, companies outsource research to stay agile, gather insight faster, and make informed decisions with minimal overhead. At Consumer Links, our research teams are based in South Africa and managed by UK project leads. You get professional delivery, structured reporting, and the flexibility to scale support up or down as your needs evolve.
Market Research Support Built Around Your Goals
Effective research starts with understanding your business objectives. That’s why our market research services aren’t off-the-shelf. We shape every project around the questions you need answered, the channels that suit your audience, and the outcomes that drive your decisions.
Whether you need a one-off campaign insight or ongoing research support, we deliver flexible, scalable services that slot into your workflow and deliver clear, dependable results.
Customer Surveys & Feedback Collection
Capture real-world insight straight from your audience. We design, distribute and analyse customer surveys to help you spot trends, test messaging, and understand sentiment.
- Survey design and scripting
- Phone, email or online distribution
- Response analysis and reporting
- Ongoing customer sentiment tracking
Competitor & Market Landscape Analysis
Stay ahead of the curve with in-depth competitor monitoring and market intelligence. We gather, sort and synthesise data to give your team a sharper view of the playing field.
- Competitor profiling and benchmarking
- Market trend and pricing analysis
- Mystery shopping and SWOT research
- Reporting tailored to commercial goals
Audience Profiling & Segmentation
Understand who your customers really are, what they want, and how they behave. We support campaign targeting, product development and strategic planning with data-led audience insight.
- Demographic and behavioural profiling
- B2B and B2C segmentation
- Persona development
- Target market validation
Explore Market Research Outsourcing
Outsourcing market research to Consumer Links means more than just saving time, it means gaining a structured, well-managed research function that fits how your business runs. From project setup to insight delivery, we focus on clear processes, consistent quality, and full transparency at every stage.
Brief-Led Research That Starts With Your Objectives
We scope every project around the decisions you need to make, not generic templates. From customer insight to competitor analysis, it’s research designed to move the dial.
UK-Managed Projects With Built-In Oversight
All research is overseen by our UK team to ensure accuracy, consistency and quality. You stay in control, with clear updates and a single point of contact throughout.
Reliable Research Teams Trained To Your Standards
Our South Africa-based teams are fully trained, quality-checked, and briefed to meet your exact needs. Every project is delivered with care, consistency, and commercial awareness.
Flexible Methodologies, Built to Fit Your Audience
Online, phone-based, desk research or hybrid delivery; we use the right channels for your sector and market. Every approach is adapted to your audience, tone, and timelines.
Transparent Reporting That Supports Commercial Action
No jargon. No fluff. Just clean, focused reporting that highlights what matters, so your team can apply the insight and move forward with clarity.
Fast Setup, Clear Delivery Structure, No Disruption
We make it easy to get started. With a clear onboarding process and aligned workflows, your research runs smoothly from day one, without slowing your team down.
How We Seamlessly Integrate Market Research Into Your Business
We make outsourcing research easy, with a clear onboarding process, structured delivery model, and full alignment with your objectives, timelines, and internal workflows.
Discovery: We understand what you need to know
We start by learning what insight matters most to your business,whether that’s customer behaviours, competitor benchmarking, or internal performance tracking. Every brief is built around the outcomes you care about.
Setup: We scope and structure the research
Together, we define methodology, sample size, target audience and delivery format. You approve the plan, timelines and outputs, so everything’s aligned before we begin.
Training: We equip your delivery team
Our South Africa-based researchers are trained to your brief, tone and QA standards. UK managers oversee setup, fieldwork and analysis to ensure accuracy, consistency and reliability.
Go-Live: We launch and stay in sync
Once live, we deliver research to spec and on schedule; with regular updates, transparent progress tracking, and easy access to support throughout the project lifecycle.
Our Clients
Insight-Led Market Research, Managed By Experts
Our outsourced market research services are designed to give you fast, focused insight, without the time and cost of building in-house capability. We align with your brief, deliver clear reporting, and flex with demand to keep your strategy sharp and your team informed.
Insights That Drive Real Decisions
Our research is built to inform, not just report. Every project is focused on outcomes you can act on, fast.
Skilled Researchers With Commercial Awareness
Our teams understand what businesses need from insight. No noise, no padding — just clear, relevant data.
Direct Access to UK Project Leads
You’ll have named contacts managing delivery, providing updates and keeping the project aligned from start to finish.
Projects That Flex With Demand
Need quick-turn analysis or regular reporting? We scale research up or down depending on what your business needs.
Aligned Output, Ready to Apply
We present findings in the format that works for your team; from slide decks to data sheets, always ready to use.
Fast Mobilisation, No Extra Load on Your Team
Our process is clear, simple and fully managed, so you get the research you need, without slowing your people down.
Why Brands Choose Consumer Links For Outsourced Market Research
At Consumer Links, we deliver market research services that operate as a true extension of your team. You get the benefits of dedicated research capability without the cost or delay of building it in house. Every project is shaped around your brief, managed from the UK, and carried out by trained research teams based in South Africa.
Clients choose us for our structured delivery, responsive communication, and ability to adapt to changing needs. Whether you need support on a one off project, regular reporting, or overflow capacity during busy periods, we provide research you can rely on with insight you can act on.
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Industries That Outsource Market Research Services
We support organisations across a broad range of sectors with outsourced market research that informs strategy, supports growth, and drives smarter decisions. Whether you’re testing new markets, tracking customer sentiment, or validating product ideas, our services are tailored to the needs of your industry and designed to deliver clear, actionable insight.
From retail and financial services to healthcare and education, we adapt our research methods to your audience, channels, and commercial goals. With UK-led project management and South Africa-based research teams, you get scalable delivery and consistent quality without the in-house overheads.
- eCommerce
- Retail
- Utilities
- Legal Services
- Financial Services
- Recruitment
- Healthcare
- Travel & Hospitality
- Telecommunications
- Education
No matter your industry, we work closely with you to deliver call handling that meets your customer service expectations.
Get Started With Outsourced Market Research Support
Looking for a smarter way to run research projects without stretching your internal resources?
Our outsourced market research services give you fast, reliable access to trained teams who deliver high-quality insight at pace. Every project is managed by our UK-based team, with South Africa-based researchers handling the day to day. You get a cost-effective, scalable solution that fits your brief and your business.
Whether you need ad hoc project support, regular data collection, or long-term research delivery, we’ll build a model that works for you.
Outsourced Market Research Services FAQs
What types of businesses use outsourced market research?
Market research outsourcing is used by a wide range of industries, including retail, finance, healthcare, education, and tech. It’s ideal for businesses that need fast, reliable insight without hiring or expanding internal teams.
What are the benefits of outsourcing market research?
Outsourcing allows you to scale your research quickly, access trained teams, and reduce costs. It also ensures projects are professionally managed with consistent quality and reporting.
Can I outsource both qualitative and quantitative research?
Yes. At Consumer Links, we support both qualitative research (like interviews and focus groups) and quantitative research (like surveys and data analysis), depending on what your business needs.
How is outsourced market research managed?
Our research services are managed by UK-based project leads who oversee delivery, ensure quality control, and keep you updated. Research is carried out by trained teams in South Africa who follow your brief closely.
Is outsourced market research secure and compliant?
Yes. We follow strict data protection protocols and tailor compliance processes to match your sector, whether that involves GDPR, industry regulations, or internal company policies.